Celebs and journos: any good for development?

Does INGO use of celebrities have any positive impact in the real world, or is it really just a sneaky way for charities to attract corporate sponsors to their brand? Dan Brockington’s research into INGO use of celebrities for advocacy purposes has now been made available via open access licences here, and it includes some interesting reflections.

For those in London on 19 June, Dan’s new book ‘Celebrity Advocacy and International Development’ will be launched at 6pm at the Open University, 1-11 Hawley Crescent, Camden Town, London NW1 8NP. The first chapter can be previewed for free here.

The event comes at the end of a half-day workshop on development and the media organised by the Development Studies Association, and will also feature Martin Scott’s new book on Media and Development. To book a place, email martin.scott@uea.ac.uk or h.yanacopulos@open.ac.uk.

 

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About John Hilary

Executive Director at War on Want
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