Business no longer interested in NGOs

The Guardian’s coverage of the latest study of business attitudes to sustainable development is interesting for homing in on the diminishing significance of NGOs in corporate eyes. The report itself, a joint venture between Accenture and the UN’s Global Compact, is based on interviews with 1,000 CEOs and is predictably self-congratulatory. Yet the chart on p38 is the one which has drawn media attention, as it ranks stakeholder groups according to the level of importance that CEOs ascribe to them. In response to the question, “Over the next five years, which stakeholder groups do you believe will have the greatest impact on the way you manage societal expectations?”, CEOs ranked NGOs second to bottom in list of importance – a major drop in the rankings since 2007 and a recognition of the fact that few NGOs are now seriously engaged in challenging corporate power. The only group ranked lower in CEO eyes was organised labour – click on the image below to see the chart.

CEO attitudes to stakeholders


About John Hilary

Executive Director at War on Want
This entry was posted in Media, Reports. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s